魚蝦蟹 | Hoo Hey How
2022
Size/ 220mm x 220mm x 70mm
Exhibition/ The Hong Kong Polytechnic University School of Design: Packaging Design and Prototype Making Exhibition
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“魚蝦蟹” is a dried seafood snack that contains dried fish, dried shrimp, and dried crab. The packaging is inspired by the old-fashioned method of drying seafood in Hong Kong. When Hong Kong was a fishing village and refrigeration wasn’t as widespread as it is today, fishermen used sea salt to preserve their catch and to make affordable gourmet foods such as salted fish and shrimp paste. This package features a bamboo basket pattern created from paper that gives the impression of the authenticity of a fishing village.

「魚蝦蟹」是一個虛構的品牌，售賣香港出品的魚介製品。在包裝設計上， 想呈現出漁村風味， 香港漁民會把海味擺放在竹製的窩籃上曬乾。因此包裝用上竹感紙質編織出窩籃條紋，加上魚蝦蟹圖案，散發出漁村風味。